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If you’re a creative entrepreneur who wants to dramatically improve your online presence, you should be using Adobe Illustrator. Here’s why.

1. Illustrator is the tool of choice for professionals

The logo of every big name brand you can think of was created in Illustrator. The packaging of most things you’ve ever bought was created in Illustrator. So without me saying any more, you know that it’s the tool of choice to create things that get noticed, and sell. 

2. You’re competing with other professionally designed brands. 

It’s hard to make your brand or product stand out online. So use the best tool you can to help make yours stand out. If you notice that other brands in your niche have better graphics or social media images, it might be because they are using better tools. So even things up by using Illustrator.

3. Vector graphics will make your website stand out

Illustrator creates vector graphics. Unlike photos, these can communicate a brand, a product, or a concept really quickly and directly. 

4. Vector graphics will make your social media posts stand out

Vector graphics work especially well on small screens, so they are perfect for getting your social media posts noticed.

5. You can create stunning lead magnets in Illustrator

You can create beautiful pdf cheat sheets or mini guides for download directly in Illustrator. As it’s the same tool you’ll have used to create your branding, you can keep everything consistent. 

6. In Illustrator you are free to create without limits

In Illustrator you can create your own logo, pattern, Illustration. You can use any font, define any colour. You can incorporate stunning gradients, blends. You can take inspiration from the best designers as you create your own creations. 

…and 3 reasons why maybe you shouldn’t use it

1. You can do everything you need with free software

2. You haven’t got the budget for paid software

3. You don’t want to take the time to learn a new skill


Sum up. 

Illustrator isn’t free, but if you want to take your online presence to the next level, it’s a tool you should seriously consider using. You’ll have access to the tool used by professionals to create all the famous logos you know and most of the packaging you see on the products you buy. It’s equally perfect for creating graphics for social media posts, icons for your website and lead magnets. And of course if you have the skill you can create your own branding. If you want to try it out, get a 7 day fully working version here, and check out the first dozen videos of our Illustrator for Creative Entrepreneurs course.